Diamond Buyers Guide and Information from Elsarings.com

Diamonds - Buyers Guide and Information from Elsa Jewelry

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Elsa Jewelry's Diamond Buyers Guide - Perfect Diamonds

Loose Cut Diamonds

Diamond Certificates

Diamond certificates from independent organizations such as the Gemological Institute of America (GIA) provide a diamond grading report, that gives you valuable information about the 4 C's that were taken into consideration when the diamond was priced.

It's important that you be sure to get the diamond's certificate that you are interested in.

Certified Diamonds diamond buyers information

Reasons to have Diamond Certificates

How do you know your diamond is certified?

Certificates and Appraisals

While understanding the 4 C’s in determining how to buy a diamond, you should also learn how to read diamond certificates. These certificates describe in detail the facts about the diamond in its unmounted state. Perhaps you have a specific diamond you want to have professionally appraised by an independent organization.

Diamond appraisals diamond buyers information

Diamonds are Forever

diamond anniversary ringSome time ago you both made a promise. A promise to each other. Now it’s time to recognise that you both meant that promise, and that now you both still mean it.

Diamond Anniversary Rings diamond buyers information

engagement ring18 K White Gold channel set Engagement Ring

Cascading diamond baugettes, like musical notes inspiring an orchestra, are featured. The 1.05cts in baguette diamonds F/G color VS2 clarity gently taper down the side of the ring. Versatile enough to hold any shape center diamond. This ring is available in any metal, width, or carat weight. As shown - $2,350.00 Prices do not include center stone. Please visit our extensive loose diamond collection and call for prices.


Asscher Cut Diamonds

diamond shape asscher loose

If you find a diamond on any other site for less (must be equal or better quality, GIA Diamonds only) we will match that quality and price plus give you a hundred dollars cash.




Diamonds can be cut into round, oval, trillion (triangular), emerald cut (rectangular), pear-shape (teardrop), princess (square) and other fancy cuts or shapes. Many diamond engagement rings feature round stones since this cut often offers the most brilliance or shine. When looking straight down at the top of a diamond, the flat surface is referred to as the stone's "table".

Read more about Diamond Shapes

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Loose Diamonds

Why purchase a loose diamond?

It is true that diamonds can be bought in bulk. It is gaining popularity because of the different diamond colors, sizes, and shapes diamonds are abundantly found in. Are you looking for loose diamonds wholesale? People these days go for diamonds in a wholesale shop and choose a variety of them which are effectively low in prices. In order to attract customers, different styles are applied to the loose diamonds.

The most important advantage of buying wholesale loose diamonds is that they are directly brought from the manufacturers and owners.

loose diamonds

Pay the Right Price for a Diamond

You can save nearly 30 percent of your money thereby cutting down your cost. When you buy loose diamonds, make sure that it has got the 4 Cs: cut, color, clarity, and carat. These four aspects of grading a loose diamond allows a buyer to decide its worth.

Buyers must look for cuts that enhance the radiance of the diamond at its best. Color means the amount of yellow touch which is present in a loose diamond. The flaws in the diamond are determined by its clarity. It is judged by the number, color, type, size, and position of inclusion it carries. It is always important to choose the wholesale loose diamonds that has fewer inclusions. When we speak of carat, it refers to the weight of the diamond.

You have Choices Buying Diamonds

Diamond shoppers today have more choices than ever on where to buy their diamonds and engagement rings, diamond earrings and other diamond jewelry items. However, with greater selections come bigger potential risks and rewards. You need to do your homework and understand how to select the best company for your diamonds purchase. The retail diamond market is comprised of three broad categories of diamond sources; jewelry stores, ecommerce diamond companies and diamond brokers.

Jewelry Stores

Until recent years, jewelry stores were the only option for most diamond shoppers. This was especially true for smaller towns and rural areas. These stores had a monopoly, much like Ma Bell with the phone systems during most of the 20th century. Jewelry stores were the only game in town and could set their prices at whatever markup they wanted.

Jewelry stores depend on impulse buying so they focus on having a selection to pick from, name recognition through extensive advertising, and being convenient so shoppers can walk in and make a purchase with no education or knowledge of the product. If it looks nice to an impulse buyer, they will pull out the credit card and have it gift-wrapped. To attract the impulse buyer, jewelers built elaborate stores with polished marble floors, expensive display cases, and lighting that makes everything in the store sparkle.

To pay for the stores, the decorations and all the expensive advertising, jewelry stores must maintain high markups on the items they sell. The more expensive stores have bigger inventory, higher rent and more advertising, which dictates the higher markup necessary to pay for all that overhead.

E-Commerce Diamond Retailers

The online shopping cart of hundreds of jewelry retailers has been one of the big growth areas for e-commerce. Shoppers can shop from the convenience of their home or work computer, look at the pictures of thousands of jewelry items online and place their order without ever talking to a human.

E-commerce diamond retailers provide a list of diamonds owned by groups of wholesalers and let the shopper pick the diamond they want based on the specifications in the list. The shopper pays for the diamond in advance and then the wholesaler or the retailer ships the diamond to the consumer.

The online jewelry retailers offer the advantage of much greater selection than you can find in a jewelry store and the ability to ship the items all over the country, which provides greater options for shoppers in small towns and rural areas. Due to low overhead costs, online jewelers can provide lower prices than most jewelry stores.

Diamond Brokers

There is a third type of diamond retailer, the diamonds broker, that differs from the jewelry store or e-commerce retailer. Like most e-commerce retailers, brokers do not own inventory and have low overhead, but they differ in that they work as diamond consultants for the shopper to find the best diamonds meeting the consumer's requirements.

To attract new clients, diamond brokers rely on word of mouth advertising. They typically have a website focused on online education and shopping advice instead of a list of inventory and the online shopping cart. Diamond brokers work with their client to find the best diamond on the wholesale market and present it to the client in the broker's office or ship the diamond to the client to examine before they purchase.

To determine which company is going to be the best supplier for your diamonds, know what retailer characteristics are most important to you then ask many questions. Be sure the company you select is going to be able to provide the personalized service, expert advice, high quality diamonds and low prices you deserve.


Elsa Jewelry's Diamond Buyers Guide
Your Complete Resource for Diamonds and Diamond Jewelry
©2007 Elsadiamonds.com
- Long Island, New York

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